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Once you've written your
e-book Cheap Ryan
Reaves Jersey , you will spend nine times as much energy promoting it as
you did writing it. Following are five areas you should cover in your sales
letter to promote your e-book.

E-book Benefits: The first thing prospects
want to know is WIIFM, egg, for more detail go to: www.killer-sales-letters.
"What's In It for me?" So, tell them what problems your e-book will solve for
them.

Will your e-book make them more money - so they can spend more time
with their family?

Whatever it is, make sure you tell them why your
e-book is the key. I once read an article that said that you should list at
least 100 benefits, answering every conceivable objection. By doing this, you
wear the prospect down until they have no choice but to say "yes."

E-Book
Author: After you've told a prospect why your e-book is the answer to their
problems, they're going to want to know why they should buy it from
you.

After all, if you're selling an e-book on a certain topic, somebody
else probably is too. So, tell them why they should not only buy your
e-book Cheap David
Perron Jersey , but why they should buy it from you.

Do you have
many years of experience in what your e-book is about; is your educational
background compatible with your e-book, for more detail go to:
www.sales-letters-secret.do you have specific examples from years "in the field"
that you can talk about?

It's up to you to sell you because customers are
not buying an e-book. They're buying your expertise on the e-book's subject
matter. So, you have to sell them on the fact that you are, indeed, an
expert.

E-book Ordering: Make it easy for customers to order your e-book
by giving them as many options as possible. Remember, most customers are looking
for a reason NOT to buy your e-book. Don't drop the ball at this
point.

Online merchants like Papal accept many different types of secure
payment options, egg, credit cards, e-checks and bank transfers. Client?s not
comfortable ordering e-books online? Offer to accept payment via mail, with the
understanding that they will receive your e-book the day you receive payment in
the mail.

The great thing about e-books is that they can be delivered
electronically. So, after you receive their check or money order in the
mail Cheap
Kevin Shattenkirk Jersey , you can take it to your local bank and cash it
and send off the e-book - all in the same day.

E-book Bonuses: Every
sales letter should have a P.S. Bundle your e-book offer with other beneficial
products. This really works.

You know those late night commercials where
you can order, for example, a gins knife and get everything but the kitchen sink
with it - all for no additional money. For example, with the purchase of my
freelance writing e-course, Launch a Profitable Freelance Writing Career in 30
Days or Less -- Guaranteed!, I offer a free writing website.

Tactics like
this are akin to the long web sales letter. You give a prospect so many reasons
to order that they almost feel like they'd be silly NOT to order.

E-book
Back-end Sales: E-books are a perfect medium for creating back-end sales. What
are back-end sales? Have you ever been to a free seminar and at the back of the
room a table is set up where you can order the presenter's book, CD, t-shirt,
etc. These are called back-end sales.

At the end of your e-book you can
offer back-end sales, in addition to bonuses. Whatever it is, make it compatible
with your
e-book.

Egg Cheap
Ty Rattie Jersey , if you write an e-book about how to write and promote
e-books, you might offer the following services to your e-book purchasers:
create e-book covers, convert e-book files to .pdf, create e-book web sales
letters, etc.

There are so many things that go into creating an effective
e-book sales letter, but covering these five areas are vital. Good luck!


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