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placing advertisements on search engines, and paying at a set rate whenever a
visitor clicks on your advertisement and is linked to your website. The
advertisements appear on the results pages of search engines and, depending on
the search engine you lsit your ad with, they may even appear on the results
pages of other search engines in partnership with yours.

Pay Per Click
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When looking at a page of results from
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search results that are found using the engine's algorithm or 'organic' methods
and results that are actually paid advertisements. Paid results typically have
the words 'featured listing' or 'sponsored result' next to them. These
advertisements have been registered to certain keywords and will appear whenever
a visitor searches for those particular keywords. These Pay Per Click
advertisements are usually displayed at the top right-hand corner of the page or
at the very top of the search results page.

In order to become involved
in PPC advertising, you have to sign up with a PPC program of your choice and
design a short advertisement containing some text, images, or videos that
provide an accurate description of the products or services available on your
site. Your ad should be designed to attract as many potential customers to your
site as possible.

When setting up your advertisements, you will also have
to decide exactly which keywords you want to use that will trigger the
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Pay Per Click Marketing -
How It All Started

The first PPC venture was started by , which was later
re-branded into the company Overture. Despite the many successes of the PPC
model pioneered by GoTo, their Initial Public Offering (IPO) in 1999 did not
attract a great amount of interest. Eventually Ted Williams
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further doubts about the company's business plan in the dirt, and establishing
PPC advertising as a permanent part of its business.

Google launched its
AdWords campaign in October of 2000, initially using the pay per impression
model of keywords advertising. Eventually, once it realized that the pay per
click model used by Overture was more successful Wholesale Boston Red Sox
Jerseys , Google made pay per click the default advertising model
of AdWords as well.

By the end of 2002, the newly rebranded Overture had
established partnerships with a wide range of search engines that included MSN,
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Jerseys , and various meta search engines such as Ixquick and
MetaCrawler. This impressive distribution network ensured that advertisers got
plenty of exposure to Internet users and it was quickly obvious that companies
were willing to pay very high prices for this service.

While many other
PPC programs were started, it soon became clear that the entire industry was
dominated by two players - Overture and AdWords. After acquiring Overture in
2003, Yahoo! eventually rebranded it as Yahoo! Search Marketing and, later, as
Panama. Microsoft also got into the game in 2005 with MSN adCenter. While Yahoo!
and Google still dominate the market Cheap Boston Red Sox
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up.

Why Pay Per Click Advertising?

The continuous growth of the
search engine industry has created an enormous market for Pay Per Click and
other similar forms of advertising. Most search engines are partnered with some
form of PPC advertising, making your potential audience huge.

What Pay
Per Click Advertising Can Do For You:

- Target specific geographies and
niches
- Have top advertising spots on search results pages without the
hassle of SEO
- Immediate results in the form of increased traffic
- Even
sites incompatible with search engines and offline stores can be found
-
Affordable for both small and large businesses
- Conversion tracking allows
instant sales and makes measuring ROI easier
- Plotting visitor pathways
becomes more precise
- Campaigns can be activated or deactivated according to
your needs and budget limitations
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