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  • After years as a professional in public relations and other areas of marketing communications
    including brand activation/experiential marketing and sponsorship leveraging, Yetunde Bankole-Bernard takes on new challenges as an image and personality development expert.



    france24.comIn this interview with TheCable Lifestyle, the New York and Las
    Vegas, United States trained relationship,
    style and image coach speaks about how her expertise can benefit
    Nigeria.


    How exactly do you define an image consultant or identity coach?



    An image consultant helps you put your best foot forward either
    as a corporate organisation or as an individual.
    Helping you to make changes in areas of appearance, behaviour and communication.
    An identity coach is someone who helps us to
    create a distinct expression of our gifting, providing support for eliminating phobia and hesitation; assist us to build confidence, gain acceptance and to consistently recreate positive experiences and results.

    An identity coach also helps us to become more deeply connected with self and deal with life’s transitions with
    greater ease and resourcefulness, living from a place of consciousness, presence, and fullness.



    Why that, what inspired you into building a career in this area?


    All of my life has prepared me for this. For
    as long as I can remember, I have always showed
    up with clarity for people seeking expression for a
    voice, a message, an idea or a ‘next level’


    I am also inspired by societal ills that frustrate
    me; mediocrity, celebrated ignorance, intolerance, under-development of the
    girl child, etc. I daily strive to lend my voice to the correction of them with the work that I do.



    Looking at the various challenges that Nigeria faces, is there any contribution your specialisation can make to give
    us a better country. If yes, how?


    I am an identity coach. Identity is basically the unique characteristics that in combination with one
    another, define your potential for creating value in this world; that is, for making a contribution that comes naturally from the core of your being and touches the
    lives of others in positive ways.


    What Nigeria needs is a critical mass of people with the belief of a new Nigeria
    where everyone takes responsibility for himself or herself.
    Where the slogan ‘I must be the change I want to see in the world’ takes commonplace.



    I represent authenticity and originality. It means allowing difference and the understanding
    that even though we are individually different, we
    are all part of a whole. It is regard, it is respect, and it is
    making every opportunity to deliver value count.


    go.comDo you have any package that can help Nigerian children be the best they can be irrespective of background?



    Yes, we do. From my work over the years in personality development, identity and people psychology,
    I have been able to create intellectual property in the form
    of workbooks, journals, podcasts and audio CDs that are
    home-grown and relevant to our people, irrespective of their physical or emotional environment.
    I am also personally involved in volunteer projects in building self-esteem, confidence,
    civility and emotional stability amongst the youth.



    Society discriminates against women but recent trends indicate that nations that leave
    women behind may never optimise their potentials, do you have
    any package to prepare women for the challenges and opportunities available
    to them in Nigeria?


    Like I mentioned earlier, our flagship program RECALL: The
    identity coaching solution for those beginning or at a
    new beginning was created to help people deal
    with various transitions in their lives and gain the courage to commit
    to exploring and achieving their highest potential.



    We currently partner (and open to partnering with more) women and
    youth empowerment initiatives. I personally teach and coach
    on identity, individuality, self-worth, pPoise, and building inner
    capacity. Critically though, the idea is to stay open and ready to
    offer direction and needed help to anyone regardless of gender.


    ecowas.intMy weblog; Yohaig

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